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TELE2 and the road towards retention

26 Jan 2009

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As a well known budget operator, TELE2 never experienced any problems gaining new customers. But, with an audience made up almost entirely out of trained budget players, it is not the gaining but the keeping that turned out to be an obstacle. We mapped a road towards retention and set up a loyalty program called TELE2 Club, hosted by two charismatic characters –Teo and Leo. These two managed to give the brand a face, a voice and a stronger image, resulting in customer loyalty.

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The winner takes it all

1 Dec 2008

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Whether you won or lost, it’s very likeley you already participated in one of the online competitions we developed over the last couple of years for clients such as Panasonic and Ecover. Trips to Africa,  Exotic Holidays, Scents and sensibility, Plasma TV’s, … You name, it, we created it.

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Art gang X

26 Oct 2008

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Celebrating 10 years of discovering and guiding young superheroes towards stages, galleries and audiences, a festive website seemed appropriate for Kunstbende 2009. We paved these youngsters’s road to fame with colourful tiles, an extended picture gallery and clear indications of preselections and events linked to the contest.

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Thank-God-It’s-Friday Fun

12 Sep 2008

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To promote the carefully redesigned Pienternet pages, we launched the “SmartAss”-story, seeking for the craziest images and stories possible. Inspiration is to be found and posted on the SmartAss minisite. A bunch of artistically trashed up webpages and a golden tip if you’re seeking for some friday afternoon entertainment!  Think of crazy inventions, hilarious situations, creative Rednecks and amazing stories.

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Amus(eum)ing website

31 Jul 2008

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Getting teens and twens to go to a museum is somewhat harder than getting them to surf to a website, certainly when it’s a funky one like we created for AmuseeVous. With curators of Belgium’s great museums watching us closely, we sure felt stimulated to produce a true masterpiece. Eat your heart out, Jackson Pollock!

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Ecover and its other audience

16 Jun 2008

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Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.

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Sunny site up…

10 Jun 2008

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Well, the weather wasn’t on Live Nation’s side during the first edition of Werchter Boutique, but we sure as hell made those guys a sunny site. A family friendly place, made of heavenly blue, grass green and a tropical touch: like the festival itself.

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DJ-shopping online?

11 May 2008

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Booking agency DJ Factory represents Belgium’s most fashionable deejays and partyconcepts. On their equally fashionable webspot, people can browse through conveniently arranged DJ-profiles and tour rosters in order to finally book the most suitable music master to lighten up their party. An URL to bookmark if you’re up for a good shake!

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Could this be h(e)aven?

30 Apr 2008

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In order to communicate the “Vlaamse Havendag”, an event promoting the Flemish port-activities, Sylvester Productions assigned us to create a temporary minisite. No redundant bits and bops, but a transparent source of information, which clearly mapped the places to be and to see. Sometimes less really is more.

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Rock Werchter rules!

16 Apr 2008

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A four-day-marathon of musical delicacies calls for an equally rockalicious representation online: we know that much after designing the music feast’s webspot for years. For the 2008 edition, we pulled out all tricks to provide music lovers with nicely wrapped and much needed information, fun stuff and some homemade behind-the-scenes footage.

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