Whoever does not love his work, cannot hope that it will please others.
(Anonymous)
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Taking up Panasonic Batteries’ new campaign, we faced a double challenge: to introduce the brand’s re-named ranges, and to educate the consumer on which batteries to use for which appliances. For our creative concept, we decided to go with the successfull flow that is the 2010 WorldCup. Curious about the compatibilty of batteries and balls? Show off your soccer skills in our online game!
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Whether you won or lost, it’s very likeley you already participated in one of the online competitions we developed over the last couple of years for clients such as Panasonic and Ecover. Trips to Africa, Exotic Holidays, Scents and sensibility, Plasma TV’s, … You name, it, we created it.
In an attempt to make the Pukkelpop grasslands a healthier place, Ecover teams up with the festival organization to green up its image and visitors. To illustrate this partnership, we created an online quiz with questions in the range of “which rock singer consistently uses but one piece of toilet paper when visiting the loo?”. It turned out to be a recipe for success: tons of people found their way to our RockEco-quiz through the HUMO website, the Pukkelpop website and the Ecover newsletter. Within less than a week all prizes had been given away and the contest was closed!
