Grimm revisited
4 Aug 2008
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BASE equipped one of its Antwerp based shops with a touchscreen, so that their customers would be able to windowshop for call credit 24/7. A useful tool, since -honestly- you don’t wanna run out of calling value in a situation like this naughty red riding hood! We created an animated screensaver and teaser campaign to attract the attention of passers-by and stimulate them to top up before bad things happen.
Related tags: B2C | Design | Flash
Ecover and its other audience
16 Jun 2008
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Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.
Related tags: B2C | Consultancy | Environment | Web creation
Sunny site up…
10 Jun 2008
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Well, the weather wasn’t on Live Nation’s side during the first edition of Werchter Boutique, but we sure as hell made those guys a sunny site. A family friendly place, made of heavenly blue, grass green and a tropical touch: like the festival itself.
Related tags: B2C | Music | Rock Werchter | Web creation
Could this be h(e)aven?
30 Apr 2008
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In order to communicate the “Vlaamse Havendag”, an event promoting the Flemish port-activities, Sylvester Productions assigned us to create a temporary minisite. No redundant bits and bops, but a transparent source of information, which clearly mapped the places to be and to see. Sometimes less really is more.
Related tags: B2C | Web creation
First Aid for Cell Phones
21 Feb 2008
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With ATM’s in the street becoming a dying breed, BASE asked us to create a mini-site communicating the various alternatives for refuelling your mobile phone. So we took those ill-diagnosed cellphones right up to first aid, put them on a monitor and suggested some plausible treatments. Nurses not included.
Related tags: B2C | Concepting | Flash | Web creation
Something old, something new
7 Feb 2008
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Live Nation’s TW Classic festival is all about mixing the old and established with some new kids on the block, which consequently results in a fascinating line-up. Basically, we do the same when designing the website each year: we stick to the well known graphical foundations and stir them up with the creative vibes of the moment. Since 2004.
Related tags: B2C | Music | Rock Werchter | Web creation
How to become very popular
25 Oct 2007
In order to promote their very own and very new MasterCard, BASE asked us to come up with a fingerlickin’ concept. So we did. We created the fictional character Guy, who becomes hugely popular with his family and friends for treating them to all sorts of MasterCard benefits. Visitors are informed of funny family adventures and other MasterCard related topics through Guy’s blog, which is nicely decorated with happy-family-pics.
Related tags: B2C | Concepting | Web creation
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