Eco Superheroes
9 Apr 2009
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It took Ecover’s brightest brains seven years to develop a brand new range of 100 % ecological products, called EcoSurfactants. Design is Dead’s brightest brains and greenest fingers designed the matching minisite in just a few weeks. The colourfull Flash-creation explains the EcoSurfactants’ production process and demonstrates just how green and clean they… well, eum… clean. An equally tasty spin-off site was created for celebrity über-housewife Tante Kaat, who was assigned to be the official godmother of the revolutionary new range.
Related tags: B2C | Environment | Web creation
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The mile high club
3 Mar 2009
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Our Panasonic-mission was to develop a concept reaching out to the younger segment of battery users. Always keen on breaking boundaries, we took the promise of “energy” a level (and a continent) further, and launched an online competition with a very energetic prize: a citytrip to New York, including a thrill-ride in a world-record-holding rollercoaster. An energy boost unlike any Red Bull you’ve ever poured down your throat! We sure made those batteries seem a whole lot sexier.
Related tags: B2C | Concepting | Flash | Web creation
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Sailing the web, viking style
3 Feb 2009
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While in history, vikings equalled destruction and barbaric battles, their modern offsprings fight for a far nobler goal: free mobile internet on each and every mobile phone! To support City Live’s Mobile Vikings on their glorious crusade, we designed them a mighty militant, mysterious website – recalling the good old Scandinavian superheroes. And the box housing the Vikings’ SIM card, is far from inferior to the nicest treasure chests.
Related tags: B2C | Creation | Identity
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TELE2 and the road towards retention
26 Jan 2009
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As a well known budget operator, TELE2 never experienced any problems gaining new customers. But, with an audience made up almost entirely out of trained budget players, it is not the gaining but the keeping that turned out to be an obstacle. We mapped a road towards retention and set up a loyalty program called TELE2 Club, hosted by two charismatic characters –Teo and Leo. These two managed to give the brand a face, a voice and a stronger image, resulting in customer loyalty.
Related tags: B2C | Consultancy | Web creation
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Rewarding friendships
2 Nov 2008
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Your friends for a free phone? Sounds like a fair trade operation! BASE launched this member-gets-member procedure, and we created the accompanying website. A clean, userfriendly and agile hotspot where visitors easily find their way to the required information and gifts.
Related tags: B2C | Design | Flash | Interactive | MGM
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Your T-shirt for life
7 Aug 2008
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When designing the battery emperor’s clothes, a rather royal treatment is in place. Which is why we chose to decorate those Panasonic chests with a suitable shiny scutcheon. Haute couture à la Design is Dead.
Related tags: B2C | Design
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Grimm revisited
4 Aug 2008
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BASE equipped one of its Antwerp based shops with a touchscreen, so that their customers would be able to windowshop for call credit 24/7. A useful tool, since -honestly- you don’t wanna run out of calling value in a situation like this naughty red riding hood! We created an animated screensaver and teaser campaign to attract the attention of passers-by and stimulate them to top up before bad things happen.
Related tags: B2C | Design | Flash
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Ecover and its other audience
16 Jun 2008
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Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.
Related tags: B2C | Consultancy | Environment | Web creation
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Sunny site up…
10 Jun 2008
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Well, the weather wasn’t on Live Nation’s side during the first edition of Werchter Boutique, but we sure as hell made those guys a sunny site. A family friendly place, made of heavenly blue, grass green and a tropical touch: like the festival itself.
Related tags: B2C | Music | Rock Werchter | Web creation
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Could this be h(e)aven?
30 Apr 2008
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In order to communicate the “Vlaamse Havendag”, an event promoting the Flemish port-activities, Sylvester Productions assigned us to create a temporary minisite. No redundant bits and bops, but a transparent source of information, which clearly mapped the places to be and to see. Sometimes less really is more.
Related tags: B2C | Web creation
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