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	<title>Design is Dead &#187; Search Results  &#187;  ecover+and+its+other+audience</title>
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	<link>http://www.designisdead.be</link>
	<description>communication designers</description>
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		<title>And the award goes to…</title>
		<link>http://www.designisdead.be/2009/06/thank-you-for-clapping%e2%80%a6/</link>
		<comments>http://www.designisdead.be/2009/06/thank-you-for-clapping%e2%80%a6/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:37:07 +0000</pubDate>
		<dc:creator>Tine</dc:creator>
				<category><![CDATA[Nieuws (niet aanvinken)]]></category>
		<category><![CDATA[Awards]]></category>

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		<description><![CDATA[With seven awards in just a few weeks, you could say we’re on a roll… Now Horizon Interactive rewarded The Healthy Home with a gold award for Consumer Information.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.designisdead.be/wp-content/uploads/2009/06/horizonaward.jpg" alt="" /></p>
<p>With seven awards in just a few weeks, you could say we’re on a roll… Now Horizon Interactive rewarded <a title="The Healthy Home" href="http://www.designisdead.be/?s=ecover+and+its+other+audience" target="_self">The Healthy Home</a> with a gold award for Consumer Information.</p>
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		<title>Thank you for clapping</title>
		<link>http://www.designisdead.be/2009/04/thank-you-for-clapping/</link>
		<comments>http://www.designisdead.be/2009/04/thank-you-for-clapping/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 19:38:25 +0000</pubDate>
		<dc:creator>Tine</dc:creator>
				<category><![CDATA[Nieuws (niet aanvinken)]]></category>
		<category><![CDATA[Awards]]></category>

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		<description><![CDATA[We are collecting trophees and statuettes like crazy. The Communicator Awards earned us one gold and three silvers and for The Healthy Home, and more silver for both the Mobile Vikings and Rock Werchter websites. We’re cracking open a bottle, that’s for sure!]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.designisdead.be/wp-content/uploads/2009/06/communicator-award.jpg" alt="" /></p>
<p>We are collecting trophees and statuettes like crazy. The <em>Communicator Awards</em> earned us one gold and three silvers and for <a title="The Healthy Home" href="http://www.designisdead.be/?s=ecover+and+its+other+audience" target="_self">The Healthy Home</a>, and more silver for both the <a title="Mobile Vikings Website" href="http://www.designisdead.be/?s=sailing" target="_self">Mobile Vikings</a> and <a title="Rock Werchter 2009 Website" href="http://www.designisdead.be/category/concepting/" target="_self">Rock Werchter</a> websites. We’re cracking open a bottle, that’s for sure!</p>
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		<title>Ecover and its other audience</title>
		<link>http://www.designisdead.be/2008/06/ecovers-healthy-home/</link>
		<comments>http://www.designisdead.be/2008/06/ecovers-healthy-home/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 17:25:06 +0000</pubDate>
		<dc:creator>Tine</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Web creation]]></category>

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		<description><![CDATA[image 7 image 8 Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and &#8220;that other audience&#8221;. That large audience of light green consumers, who practice [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Ecover 'The Healthy Home' Website" rel="lightbox[THH_WEB]" href="http://wp.designisdead.be/wp-content/uploads/2008/09/ecover_thh_02.jpg"><img src="http://wp.designisdead.be/wp-content/uploads/2008/06/healthybanner.jpg" alt="" /></a> <a class="lbx" title="Ecover 'The Healthy Home' Website" rel="lightbox[THH_WEB]" href="http://wp.designisdead.be/wp-content/uploads/2008/09/ecover_thh_01.jpg">image 7</a> <a class="lbx" title="Our home, a healthy home" rel="lightbox[THH_WEB]" href="http://wp.designisdead.be/wp-content/uploads/2008/09/ecover_thh_03.jpg">image 8</a></p>
<p>Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and &#8220;that other audience&#8221;. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed <a href="http://www.ecover.be/be/nl/">The Healthy Home platform</a>. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.</p>
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