Whoever does not love his work, cannot hope that it will please others.
(Anonymous)
Your friends for a free phone? Sounds like a fair trade operation! BASE launched this member-gets-member procedure, and we created the accompanying website. A clean, userfriendly and agile hotspot where visitors easily find their way to the required information and gifts.
Celebrating 10 years of discovering and guiding young superheroes towards stages, galleries and audiences, a festive website seemed appropriate for Kunstbende 2009. We paved these youngsters’s road to fame with colourful tiles, an extended picture gallery and clear indications of preselections and events linked to the contest.
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After having designed the Jack website, we decided that the little green fellow was just too damn cute to leave it with that. Luckily, BASE thought so too. Buckle up for some jolly Jack-footage!
To promote the carefully redesigned Pienternet pages, we launched the “SmartAss”-story, seeking for the craziest images and stories possible. Inspiration is to be found and posted on the SmartAss minisite. A bunch of artistically trashed up webpages and a golden tip if you’re seeking for some friday afternoon entertainment! Think of crazy inventions, hilarious situations, creative Rednecks and amazing stories.
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In order to create some noise and visibility around Pienternet’s SmartAss campaign, our designers went completely loose, which resulted in a series of postcards that many a youngster would kill for and a flyer that will probably never leave the pocket of their pants again.
When designing the battery emperor’s clothes, a rather royal treatment is in place. Which is why we chose to decorate those Panasonic chests with a suitable shiny scutcheon. Haute couture à la Design is Dead.
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BASE equipped one of its Antwerp based shops with a touchscreen, so that their customers would be able to windowshop for call credit 24/7. A useful tool, since -honestly- you don’t wanna run out of calling value in a situation like this naughty red riding hood! We created an animated screensaver and teaser campaign to attract the attention of passers-by and stimulate them to top up before bad things happen.
Getting teens and twens to go to a museum is somewhat harder than getting them to surf to a website, certainly when it’s a funky one like we created for AmuseeVous. With curators of Belgium’s great museums watching us closely, we sure felt stimulated to produce a true masterpiece. Eat your heart out, Jackson Pollock!
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Accountancy may not be the coolest thing on the planet, Alaska sure is! The accountance agency formerly known as Fidulemco was in desperate need of some image refreshening. So, we gave them Alaska: icebergs, lots of white and blue, vast landscapes and clear healthy air. We rebaptized the company “Alaska”, provided them with a freezer-fresh logo, corporate identity and website. They now are propably the coolest accountance agency in the world!
Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.
