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Design is Dead

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How to become very popular

25 Oct 2007

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In order to promote their very own and very new MasterCard, BASE asked us to come up with a fingerlickin’ concept. So we did. We created the fictional character Guy, who becomes hugely popular with his family and friends for treating them to all sorts of MasterCard benefits. Visitors are informed of funny family adventures and other MasterCard related topics through Guy’s blog, which is nicely decorated with happy-family-pics.

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Arty-ficial intelligence

12 Oct 2007

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Providing high quality services in insurances and investments, Kobelco is quite an intelligent company. Which evidently requires an equally intelligent corporate identity. Which again requires an extremely intelligent design agency, that’s right. We made those Kobelco guys look good wherever they needed to: on their business cards, their very own magazine, their conference invitations and other printwork.

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History in the making

11 Oct 2007

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Storing archeological finds in a museum is a wise idea, for many reasons, but dispalying them online –in a clear, informative environment- as well is an even better idea. The Dutch city of Breda decided to collect its archeological heritage in an online database, where it is accessible for a large audience, and easily browsable by period, by theme, etc. This concept is available for adaptation by other cities.

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A fairy tale come true

4 Aug 2007

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Props, antiques, decoration, chandeliers,… Sprookjes has it, can find it and can make it. For the website however, they relied on us. We made it a twirling, eye candy-ish “once upon a time” kind of experience site. No monsters or chandeliers were hurt during this production, and they all live happily ever after.

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The headhunting season is open

26 Jul 2007

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Armstrong Management Group is a London-based headhunters agency. They don’t just hunt any heads however: specialized in executive career building, we’re talking CEO-worthy heads here. So, evidently, their website needed to be one that is attractive to this specific kind of heads. This clear, classy and transparent design should do the trick, we think.

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Power to the People

17 Jul 2007

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DeMensen are a bunch of witty brains who create various Belgian television programs, such as De Thuisploeg, Dieren in nesten, Sportweekend, Aan tafel, etc.

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Hail to the Chief

7 Jun 2007

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Chief is a Belgian multiplatform game magazine, operating since 2007, both online and in a monthly print magazine, published by Think Media Magazines.

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Yes, I Saw You!

20 May 2007

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When designing for an artist, there’s one rule to keep in mind: never steal his spotlight. Which is why, for the portfolio-site of photographer Jean Van Cleemput, we pulled out some black magic and a dark room-esque scenery to optimally frame his colourful pieces of art. Yes, we can be humble at times.

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Weapons of MAS destruction

6 Apr 2007

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Since museums generally aren’t considered to be the-place-to-be by young people, we decided to be brave and play against the rules. We let our inner rebels break loose and designed a some slightly controversial promotional stuff for the upcoming Museum Aan de Stroom.

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Knowledge works!

10 Mar 2007

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Fidulemco Accountants & Consultants has an informal yet professional corporate culture with a client-oriented focus. At the start of the 21st century, Fidulemco became a member of Igaf Worldwide – which added to the international character of the firm.

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