Shoulderpads, MC Hammer, tacky fluorescent colours, punk and synthpop,…: we knew the eighties were back in town before the fashion-gurus could even click their heels. And yes, those eighties wonder years inspired us to give the Lokerse Feesten festival a rather extreme makeover, from head to toes, from logo to website. With a happy client and good prospects for the coming years, we dare speak of a mission accomplished. Make sure to pay this newly (re-)born festival and website a maternity visit!

As a well known budget operator, TELE2 never experienced any problems gaining new customers. But, with an audience made up almost entirely out of trained budget players, it is not the gaining but the keeping that turned out to be an obstacle. We mapped a road towards retention and set up a loyalty program called TELE2 Club, hosted by two charismatic characters –Teo and Leo. These two managed to give the brand a face, a voice and a stronger image, resulting in customer loyalty.

Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.

Designing a kickass website that appeals to the young and restless? Now, that’s our cup of tea! We developed a crazy, contemporary and extremely userfriendly blog to guide them youngsters through the jungle of life, school and work with a hint of humour: Pienternet. After a thorough usabilty-analysis, we delivered a product that put a big smile on the client’s face, and enlightened many a student and teacher.