Design is Dead » Concepting

Smells like… fresh armpits!

Yasmin — Mon, 21 Jun 2010 15:36:22 +0000

Uptil now, AXE’s online representation in Belgium and The Netherlands consisted solely of campaign websites. Our mission was to conceive and design an actual core website, incorporating the typical AXE spirit and sexiness. Browse the products and fun campaigns, get in touch with AXE’s steaming hot secretary and enter the mysterious, boudoiresque V.I.P.-room!

Balls and batteries: a perfect match

Yasmin — Mon, 21 Jun 2010 15:24:11 +0000

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Taking up Panasonic Batteries’ new campaign, we faced a double challenge: to introduce the brand’s re-named ranges, and to educate the consumer on which batteries to use for which appliances. For our creative concept, we decided to go with the successfull flow that is the 2010 WorldCup. Curious about the compatibilty of batteries and balls? Show off your soccer skills in our online game!

Mobile Vikings hit the street

Yasmin — Thu, 16 Jul 2009 15:07:28 +0000

image 2 image 3 image 4 image 5 image 6Just one month after being flooded with electoral propaganda, we thought it would be refreshing to decorate the country with posters and coasters promising you free internet on your mobile phone. Because, “free” is not just for blondes, the elderly or Dutchmen. So, keep your eyes open for another great production by Design is Dead and get yourself some free mobile internet!

Rock Werchter: the next generation

Yasmin — Thu, 02 Jul 2009 12:04:39 +0000

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This year, Rock Werchter rocks harder than ever. Sure the fingerlickin’ line-up has got something to do with that, but, let’s be honest: the website is quite a headliner too! For this year’s edition, we broke a tradition of many years: no Flash, but a funky html-creation. Userfriendly interfaces spiced up with loads of fun features, such as a gallery, a virtual shopping paradise and a jukebox. A supersatisfied client and a bunch of records in people’s personal blogs prove it to be a success.

The mile high club

Yasmin — Tue, 03 Mar 2009 09:28:51 +0000

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Our Panasonic-mission was to develop a concept reaching out to the younger segment of battery users. Always keen on breaking boundaries, we took the promise of “energy” a level (and a continent) further, and launched an online competition with a very energetic prize: a citytrip to New York, including a thrill-ride in a world-record-holding rollercoaster. An energy boost unlike any Red Bull you’ve ever poured down your throat! We sure made those batteries seem a whole lot sexier.

Thank-God-It’s-Friday Fun

Sander — Fri, 12 Sep 2008 12:28:44 +0000

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To promote the carefully redesigned Pienternet pages, we launched the “SmartAss”-story, seeking for the craziest images and stories possible. Inspiration is to be found and posted on the SmartAss minisite. A bunch of artistically trashed up webpages and a golden tip if you’re seeking for some friday afternoon entertainment! Think of crazy inventions, hilarious situations, creative Rednecks and amazing stories.

How to become very popular

Johan — Thu, 25 Oct 2007 19:04:27 +0000

In order to promote their very own and very new MasterCard, BASE asked us to come up with a fingerlickin’ concept. So we did. We created the fictional character Guy, who becomes hugely popular with his family and friends for treating them to all sorts of MasterCard benefits. Visitors are informed of funny family adventures and other MasterCard related topics through Guy’s blog, which is nicely decorated with happy-family-pics.