Whoever does not love his work, cannot hope that it will please others.
(Anonymous)
When entering our offices, you are instantly greeted by the dazzling sound of brilliant minds at work. Each and every project starts with gathering our brainstormtroopers for a profound analysis of your brand, product, target audience, identity and goals. After that, they tend to spit out an original and -at times- brilliant concept.
This core concept will serve as a leitmotiv throughout all creations included in and related to the project. That way, we don’t get lost along the way and we can guarantee to deliver a consequent and strong entirity of creations.
Uptil now, AXE’s online representation in Belgium and The Netherlands consisted solely of campaign websites. Our mission was to conceive and design an actual core website, incorporating the typical AXE spirit and sexiness. Browse the products and fun campaigns, get in touch with AXE’s steaming hot secretary and enter the mysterious, boudoiresque V.I.P.-room!
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Taking up Panasonic Batteries’ new campaign, we faced a double challenge: to introduce the brand’s re-named ranges, and to educate the consumer on which batteries to use for which appliances. For our creative concept, we decided to go with the successfull flow that is the 2010 WorldCup. Curious about the compatibilty of batteries and balls? Show off your soccer skills in our online game!
image 2image 3image 4image 5image 6Just one month after being flooded with electoral propaganda, we thought it would be refreshing to decorate the country with posters and coasters promising you free internet on your mobile phone. Because, “free” is not just for blondes, the elderly or Dutchmen. So, keep your eyes open for another great production by Design is Dead and get yourself some free mobile internet!
This year, Rock Werchter rocks harder than ever. Sure the fingerlickin’ line-up has got something to do with that, but, let’s be honest: the website is quite a headliner too! For this year’s edition, we broke a tradition of many years: no Flash, but a funky html-creation. Userfriendly interfaces spiced up with loads of fun features, such as a gallery, a virtual shopping paradise and a jukebox. A supersatisfied client and a bunch of records in people’s personal blogs prove it to be a success.
Our Panasonic-mission was to develop a concept reaching out to the younger segment of battery users. Always keen on breaking boundaries, we took the promise of “energy” a level (and a continent) further, and launched an online competition with a very energetic prize: a citytrip to New York, including a thrill-ride in a world-record-holding rollercoaster. An energy boost unlike any Red Bull you’ve ever poured down your throat! We sure made those batteries seem a whole lot sexier.
To promote the carefully redesigned Pienternet pages, we launched the “SmartAss”-story, seeking for the craziest images and stories possible. Inspiration is to be found and posted on the SmartAss minisite. A bunch of artistically trashed up webpages and a golden tip if you’re seeking for some friday afternoon entertainment! Think of crazy inventions, hilarious situations, creative Rednecks and amazing stories.
In order to promote their very own and very new MasterCard, BASE asked us to come up with a fingerlickin’ concept. So we did. We created the fictional character Guy, who becomes hugely popular with his family and friends for treating them to all sorts of MasterCard benefits. Visitors are informed of funny family adventures and other MasterCard related topics through Guy’s blog, which is nicely decorated with happy-family-pics.
