TELE2 and the road towards retention
26 Jan 2009
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As a well known budget operator, TELE2 never experienced any problems gaining new customers. But, with an audience made up almost entirely out of trained budget players, it is not the gaining but the keeping that turned out to be an obstacle. We mapped a road towards retention and set up a loyalty program called TELE2 Club, hosted by two charismatic characters –Teo and Leo. These two managed to give the brand a face, a voice and a stronger image, resulting in customer loyalty.
Related tags: B2C | Consultancy | Web creation
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MARS attacks
23 Dec 2008
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Food giant MARS decided to go 21st century style all the way. They traded in their formerly printed product information for professionals for a very nice, attractive and userfriendly Flash-site. From now on, veterinarians are just a mouseclick away from curing a cat’s diarrhoea!
Related tags: B2B | Creation
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Rewarding friendships
2 Nov 2008
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Your friends for a free phone? Sounds like a fair trade operation! BASE launched this member-gets-member procedure, and we created the accompanying website. A clean, userfriendly and agile hotspot where visitors easily find their way to the required information and gifts.
Related tags: B2C | Design | Flash | Interactive | MGM
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Art gang X
26 Oct 2008
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Celebrating 10 years of discovering and guiding young superheroes towards stages, galleries and audiences, a festive website seemed appropriate for Kunstbende 2009. We paved these youngsters’s road to fame with colourful tiles, an extended picture gallery and clear indications of preselections and events linked to the contest.
Related tags: Culture | Web creation
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Jack is back
23 Sep 2008
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After having designed the Jack website, we decided that the little green fellow was just too damn cute to leave it with that. Luckily, BASE thought so too. Buckle up for some jolly Jack-footage!
Related tags: Design | Environment
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Thank-God-It’s-Friday Fun
12 Sep 2008
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To promote the carefully redesigned Pienternet pages, we launched the “SmartAss”-story, seeking for the craziest images and stories possible. Inspiration is to be found and posted on the SmartAss minisite. A bunch of artistically trashed up webpages and a golden tip if you’re seeking for some friday afternoon entertainment! Think of crazy inventions, hilarious situations, creative Rednecks and amazing stories.
Related tags: Concepting | Education | Identity | Web creation
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Smartass must have postcards
12 Aug 2008
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In order to create some noise and visibility around Pienternet’s SmartAss campaign, our designers went completely loose, which resulted in a series of postcards that many a youngster would kill for and a flyer that will probably never leave the pocket of their pants again.
Related tags: Culture | Design | Education
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Your T-shirt for life
7 Aug 2008
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When designing the battery emperor’s clothes, a rather royal treatment is in place. Which is why we chose to decorate those Panasonic chests with a suitable shiny scutcheon. Haute couture à la Design is Dead.
Related tags: B2C | Design
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Grimm revisited
4 Aug 2008
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BASE equipped one of its Antwerp based shops with a touchscreen, so that their customers would be able to windowshop for call credit 24/7. A useful tool, since -honestly- you don’t wanna run out of calling value in a situation like this naughty red riding hood! We created an animated screensaver and teaser campaign to attract the attention of passers-by and stimulate them to top up before bad things happen.
Related tags: B2C | Design | Flash
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Amus(eum)ing website
31 Jul 2008
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Getting teens and twens to go to a museum is somewhat harder than getting them to surf to a website, certainly when it’s a funky one like we created for AmuseeVous. With curators of Belgium’s great museums watching us closely, we sure felt stimulated to produce a true masterpiece. Eat your heart out, Jackson Pollock!
Related tags: Culture | Identity | Web creation
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