The Jongbloed! crew, the youth organization of the KMSKA (the Royal Museum of Fine Arts in Antwerp), is looking for fresh blood! As part of their viral campaign to reach creative, independent, and culture-oriented young pups between the ages of 16 and 24 who could act as ambassadors for the museum, they asked us to shoot a video that would attract the attention of their target audience. Something our crafty video crew sunk its teeth into with delight. So to the museum we went, armed with nothing but two dogs, some treats, and a furry suit…
A singer-songwriter such as Milow only feels truly alive when he is on tour, playing his music. A life he wants to share not only with his many fans at home and abroad, but with the music biz pros and random visitors as well. So when he came to us looking for a new website that would look and feel ‘real’, honest, and up-close-and-personal to do just that, we were happy to oblige.
We presented a very accessible and user-friendly website designed as a continuous road trip, captured in a vintage design based on a snap-shot approach with sketches, notes, scraps, and warm colors and contrasts–but with quite a few perks. On the one hand, social media feeds such as Twitter, Flickr, and YouTube were craftily worked into the website design so visitors can ‘digitally’ go on the road with Milow and keep track of him wherever he goes, whatever he does. On the other hand, it provides those who seek it with lots of background information that cannot be found anywhere else, e.g., tour dates, releases, contact information, and more. Or, to quote from his last single: “It’d be only you & me.” At least, that’s how it feels!
Design is Dead’s very own creation, MONA or Museum Of Neverending Art, has won the Leader Award (equivalent of Silver) in the Experiential Marketing category!
This participative virtual museum, realized in cooperation with Emakina.fr for the development, is open for visitors worldwide to explore and to add artistic contributions (text, pictures, drawings). The canvas is constantly in motion and thus an endless user-generated artwork, illustrating IE9’s creativity enhancing functionalities. MONA opened its doors at the occasion of the launch of Internet Explorer 9 by Microsoft, and will continue to exist and will house an impressive collection of international collaborative art. Don’t miss it! Visits are 100% free.
Design is Dead proudly presents its new Creative Director: Bart Lommelen.
Bart Lommelen started working for Design is Dead in 2005, even before he graduated with high honours from Sint-Lukas in Graphic and Advertising Design. In 2008 he became Art Director at Antwerp’s finest agency. Now, he will be our new ingenious guru behind the scenes and on the set, guiding the creative process of our projects from concept and rough cut though pre- and post-production to the red carpet and the premiere.
“The example I’ve set myself for the task ahead is Quentin Tarantino. As a director, he is incredibly creative, quirky, and 100% dedicated to doing things his own way–without this stopping him from reaching a wide audience. That is what I want for Design is Dead: To ensure we stay a cutting-edge, rebellious online agency with its own creative look and feel and its own singular identity, all the while attracting clients from all sectors and walks of life.”
