The mile high club
3 Mar 2009
Our Panasonic-mission was to develop a concept reaching out to the younger segment of battery users. Always keen on breaking boundaries, we took the promise of “energy” a level (and a continent) further, and launched an online competition with a very energetic prize: a citytrip to New York, including a thrill-ride in a world-record-holding rollercoaster. An energy boost unlike any Red Bull you’ve ever poured down your throat! We sure made those batteries seem a whole lot sexier.