Ecover and its other audience
16 Jun 2008
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Until recently, Ecover’s customer base consisted mainly of devoted, darkgreen followers of the sustainability religion. The open sandals, woolly socks type, you know. We were assigned to develop a strategy to set up a connection between the Ecover-brand and “that other audience”. That large audience of light green consumers, who practice their ecological beliefs in a common-or-garden sort of fashion. This is where we developed The Healthy Home platform. An ever expanding environment that so far caused Ecover to acquire new customers, get to know them and communicate with them.
Related tags: B2C | Consultancy | Environment | Web creation
Sunny site up…
10 Jun 2008
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Well, the weather wasn’t on Live Nation’s side during the first edition of Werchter Boutique, but we sure as hell made those guys a sunny site. A family friendly place, made of heavenly blue, grass green and a tropical touch: like the festival itself.
Related tags: B2C | Music | Rock Werchter | Web creation
And the answer is… green
4 Jun 2008
In an attempt to make the Pukkelpop grasslands a healthier place, Ecover teams up with the festival organization to green up its image and visitors. To illustrate this partnership, we created an online quiz with questions in the range of “which rock singer consistently uses but one piece of toilet paper when visiting the loo?”. It turned out to be a recipe for success: tons of people found their way to our RockEco-quiz through the HUMO website, the Pukkelpop website and the Ecover newsletter. Within less than a week all prizes had been given away and the contest was closed!
Related tags: Environment | MGM | Online competitions
